Undergraduate Major
Bachelor of Arts in Social Influencing, Communication, and Creative Media
Are you interested in becoming an individual content creator or digital entrepreneur, or exploring careers in research or analytics? 51³Ô¹Ï's Bachelor of Arts in Social Influencing, Communication, and Creative Media combines a strong primer in analytical and production skills with a commitment to service and real-world learning. Ideal for students who are interested in pursuing analytics roles or continuing into graduate education, the major could also launch careers outside of social influence.
Career Outlook
Job Prospects
• Digital marketing
•&²Ô²ú²õ±è;Digital advertising
•&²Ô²ú²õ±è;SEO
•&²Ô²ú²õ±è;Social media
•&²Ô²ú²õ±è;Content creator
51³Ô¹Ï 104,800 openings are projected each year, on average, in these occupations, according to the Bureau of Labor Statistics.
Salary Information
The median annual wage for media and communication workers - public relations specialists, news analysts, writers, authors - was $70,300 in May 2024. The median wage for media and communication equipment workers - broadcast technicians, film and video editors, photographers - was $56,480.
Regional Strength
•&²Ô²ú²õ±è;Pennsylvania projects a 4.3% growth in advertising, marketing, promotions, public relations and sales manager positions by 2033, with a 6.3% growth in marketing research analysts and marketing specialists.
•&²Ô²ú²õ±è;New Jersey also foresees around 4% growth of marketing manager roles.
•&²Ô²ú²õ±è;New York indicates a 6.4% growth in marketing manager roles and a 8% growth in market research analysts and marketing specialists.
Career Support at Alvernia
Alvernia's Office of Career Development supports students and alumni in job searches and career planning. Its services include individual career advising; résumé, cover letter, and LinkedIn profile reviews; interview preparation and practice; access to career information as well as internship and job opportunities; career fairs and networking connections; and graduate school application support.
Getting Started
- Application Instructions
Through a rolling admission process, prospective undergraduate students — including first-year, transfer, and international students — may apply via the or . To learn more about how to complete your application, please visit our application page.
- Financing Your Education
There are options to assist in financing your education and making the tuition affordable. Visit our Student Financial Services page for a detailed overview of the process, including a link to complete the FAFSA application, as well as more information about tuition, the tuition payment plan and the tuition deferment program we offer. Alvernia’s Title IV code for the FAFSA is 003233. The Office of Student Financial Services is available to help with any questions you may have. Call 610-796-8201 or email sfs@alvernia.edu.
- Curriculum
Core (12 credits)
- COM 131 - Writing for the Media
- COM 140 - Media Literacy
- COM 223 - Speech for Professional Settings or COM 103 - Fundamentals of Speech
- COM 330 - News and Feature Writing
Influence (9 credits)
- COM 240 - Public Relations
- COM 342 - Social Media Marketing
- PSY 215 - Multicultural Issues OR COM 2xx - Intro to Cultural Studies
Multimedia (9 credits)
- COM 260 - Digital Storytelling or COM 360 - Creative Media Workshop
- COM 332 - Multimedia Design: Publications or COM 362 - Multimedia Design: Videos
- COM 432 - Digital Publication Production
Analytics (12 credits)
- MAT 208 - Introductory Statistics
- BUS 315 - Data Analytics and Information Systems OR COM 346 - Digital Market Analytics
- PSY 405 - Social Psychology
- COM 470 - Communication Research Methods
Related Requirements (6 credits)
- Any COM or PSY course
Professionalism/Career Training (3 credits)
- BUS 251/351/451 High Performer Development Series (HPDS) (3 credits) or BUS 452: (3 credits; online)
Mid-Degree Assessment (0 credits - Assessment/Portfolio Review upon 50-70 credits completed)
- Capstone: COM 481 - Internship OR COM 480 - Senior Communication Practicum
Why Choose Alvernia?
• A nationally ranked comprehensive regional university, Alvernia offers more than 50 majors and minors, including a growing number of online programs offering the flexibility to study at your own pace.
• With a 14:1 student-faculty ratio, you're not just a number here. Our faculty members are accomplished scholars, experts in their fields and supportive mentors who are committed to their students’ success.
• Your time here will include a transformational experiential learning opportunity. Employers today are looking for graduates who can hit the ground running. Experiential learning ensures our students have the confidence and experience to step into their roles in a rapidly evolving job market on day one.
Information
51³Ô¹Ï 99% of Alvernia undergraduates receive some type of financial aid. Submit the FAFSA and we’ll help you explore scholarships, grants and work-study so you can focus on college—not the cost.
Suggested link: Explore Financial Aid — /financial-aid
Description: Qualified first-year students may earn Alvernia merit scholarships and awards ranging from $23,000–$29,000 per year ($92,000–$116,000 over four years). That’s real savings that reflect your academic and personal achievements from day one.
Suggested link: See Scholarships & Awards — /admissions-aid/scholarships-awards
Description: Applying for aid is straightforward—and we’ll walk you through it. Complete the FAFSA and list 51³Ô¹Ï (school code 003233) to be considered for federal, state and Alvernia support.
Suggested link: How to Apply for Aid — /²¹»å³¾¾±²õ²õ¾±´Ç²Ô²õ-²¹¾±»å/´Ç´Ú´Ú¾±³¦±ð-²õ³Ù³Ü»å±ð²Ô³Ù-´Ú¾±²Ô²¹²Ô³¦¾±²¹±ô-²õ±ð°ù±¹¾±³¦â€¦;
Description: Need-based grants can reduce your cost without adding repayment later. Full-time day students who file the FAFSA may be eligible—plus renewal options when you stay on track academically.
Suggested link: Explore Grant Programs — /²¹»å³¾¾±²õ²õ¾±´Ç²Ô²õ-²¹¾±»å/´Ç´Ú´Ú¾±³¦±ð-²õ³Ù³Ü»å±ð²Ô³Ù-´Ú¾±²Ô²¹²Ô³¦¾±²¹±ô-²õ±ð°ù±¹¾±³¦â€¦;
Description: From work-study and campus jobs to experiential learning and paid internships, you can earn money while building your résumé. Ask about opportunities like the O’Pake Institute Fellows Program and Alvernia’s Apprenticeship to Degree Program.
Suggested link: Explore Student Employment Programs — /²¹»å³¾¾±²õ²õ¾±´Ç²Ô²õ-²¹¾±»å/´Ç´Ú´Ú¾±³¦±ð-²õ³Ù³Ü»å±ð²Ô³Ù-´Ú¾±²Ô²¹²Ô³¦¾±²¹±ô-²õ±ð°ù±¹¾±³¦â€¦;
Over 100 Alvernia students present research at annual HECBC conference
Annual event brings together five Berks County colleges to highlight student research
Alvernia holds annual Earth Day of Service, ramps up sustainability efforts
Alvernia students and faculty earn statewide recognition at SPSEA conference
51³Ô¹Ï's Education students and faculty were recognized for their leadership, innovation, and commitment to the field at the Kindling Change 2026 Student Pennsylvania State Education Association (SPSEA) Conference & Convention.
Asian American Pacific Islander Desi American Heritage Month at Alvernia
All are welcome to join 51³Ô¹Ï at the following events on campus and locally during Asian American Pacific Islander Desi American Heritage Month at Alvernia. Events that are open to the public are listed as such.
