Office of Marketing and Communications

Office of Marketing and Communications

Marketing and Communications team


The Office of Marketing and Communications is composed of dynamic storytelling professionals dedicated to sharing the university’s distinctive Franciscan heritage, timeless core values and transformative education model to a wide range of internal and external audiences.


As dynamic problem solvers and campus partners the office leverages news and media relations, marketing, branding, photography, videography trademark and licensing, website and social media to help the university accomplish its strategic priorities.


Mission Statement: Through the execution of strategic, creative and collaborative initiatives, the 51³Ô¹Ï Office of Marketing and Communications (OMC) advances the university’s mission through the curation, stewardship and elevation of the Alvernia brand.

Meet the Team

Kristin Eck 2024

Eck, Kristin

Senior Marketing & Communications Specialist Office of Marketing and Communications
| 610-790-1938
Jon Fassnacht 2023

Fassnacht, Jon

Director of Website and Editorial Content Office of Marketing and Communications
| 610-796-8208
Lynn Gano 2023

Gano, Lynn

Senior Director of Creative Services Office of Marketing and Communications
| (610) 796-8240
Sarah Matarella 2025

Matarella, Sarah

Senior Associate Director of Communication and Social Media Office of Marketing and Communications
| 610-796-8344
Adam Pivirotto 2025

Pivirotto, Adam

Multimedia Marketing Manager Office of Marketing and Communications

Our Work:

Over 100 Alvernia students present research at annual HECBC conference

Annual event brings together five Berks County colleges to highlight student research

Student Research at HECBC Conference

Alvernia holds annual Earth Day of Service, ramps up sustainability efforts

Earth Day of Service 2026

Alvernia students and faculty earn statewide recognition at SPSEA conference

51³Ô¹Ï's Education students and faculty were recognized for their leadership, innovation, and commitment to the field at the Kindling Change 2026 Student Pennsylvania State Education Association (SPSEA) Conference & Convention.

SPSEA Conference

Asian American Pacific Islander Desi American Heritage Month at Alvernia

All are welcome to join 51³Ô¹Ï at the following events on campus and locally during Asian American Pacific Islander Desi American Heritage Month at Alvernia. Events that are open to the public are listed as such.

AAPIDA Heritage Month
Brody DeGroodt

O'Pake Institute work helps MBA student stockpile experience for future career

PHOTO: Bill Sheeler, from left, John Trimble, and Brody DeGroodt at the Reading Area Firefighters Museum. In his years at 51³Ô¹Ï, Brody DeGroodt ’25 has had many rich experiences — four years as a baseball player, academic excell...

  • College of Innovation, Discovery, and Enterprise
  • 2026
Lilibet Perez

Transfer student follows mother's footsteps to find community and a full-time job

The journey of transfer student Lilibet Perez '26 to Alvernia wasn’t exactly traditional. She originally thought she wanted to be an elementary school teacher, only to realize a year-and-a-half into her college journey that her heart wasn’t in it....

  • College of Humanities, Education, and Social Sciences
  • 2026
Isaac Peterson Amazon group shot

Biology major turns early college struggles into research success

PHOTO: Isaac Peterson - back row, second from left - conducted field research in the Amazon Rainforest during the summer of 2025 with faculty from 51³Ô¹Ï and Georgetown University. For Isaac Peterson '27, 51³Ô¹Ï beca...

  • College of Innovation, Discovery, and Enterprise
  • 2026
Dominic Murgido

Criminal Justice grad and retired adjunct continues to serve with bereavement-focused books, support group

It’s hard to put Dominic Murgido ’79 in one descriptive box.What lead him to Alvernia, where he earned his bachelor’s degree in criminal justice with a double concentration in sociology and psychology? It may have been the talks he had with his fa...

  • College of Humanities, Education, and Social Sciences
  • 2026
Brett Berger ’22, Dr. Rodney Ridley, Joern Tinnemeyer and Leah Kemper ’21 work with engineering equipment in an Alvernia lab.

51³Ô¹Ï Magazine

51³Ô¹Ï's Office of Marketing and Communication produces Alvernia's annual alumni magazine.